Marketing

Find extensive market analysis reports for industries great and small.

Mintel reports analyze market sizes and trends, market segmentation, and consumer attitudes and purchasing habits, as well as assessing the future of the market. Important note:The Mintel resource requires you to create your own individual log-in. You may need to create a log-in for yourself before your first use. The log-in does not need to be your SMC email, but of course can be. Continue to use that log-in each time you use the resource.

From Euromonitor, this resources features news and analysis on various product, service, and supply industries. Includes detailed consumer data for the US and 205 other countries. Under "consumer," you can also find values "Lifestyle Survey" data and more.

For consumer data, detailed data-- such as consumer behavior, consumer expenditures, and media use-- is available from the EASI Market Planner. (access under "Browse by Subject" - "EASI Analytics")