For social and cultural issues, you're probably looking for information to build psychographic profiles, not just demographics. Try using search phrases like "motivation," "influence," "values," "attitudes," "interests," "opinions," and other IAO (for Interests, Activities, and Opinions) variables.
Try that is the following databases collection searches. Start broad with your general keywords and then use the filters in the results page to narrow down to the best results.
Also try browsing through online collections, surveys, and tools. Of particular interest could be
Local Social / Culture Factors
Local newspapers are a great way to see what's happening in specific communities. Newspaper article databases are included in Multisearch, available as the search box on the main page, but you can also search them directly to find local angles on your topics.
