Marketing courses

Social / Cultural Factors

For social and cultural issues, you're probably looking for information to build psychographic profiles, not just demographics. Try using search phrases like "motivation," "influence," "values," "attitudes," "interests," "opinions," and other IAO (for Interests, Activities, and Opinions) variables. 

Try that is the following databases


Also try browsing through online collections, surveys, and tools. Of particular interest could be


Local Social / Culture Factors

Local newspapers are a great way to see what's happening in specific communities. Newspaper article databases are included in Multisearch, available as the search box on the main page, but you can also search them directly to find local angles on your topics.

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