Marketing

This guide was created to offer resources and suggestions for research specific for marketing courses and projects.

Political Forces / Legal Issues

Much like the political forces, some key terms to remember to search for are "regulations, "funding," and "legislation."

Use the same usual databases (Business Source Complete and ABI/Inform) for articles about these issues. Also, HeinOnline focuses on legal journals, legal cases, and acts of government.

 

Additionally, the IBIS World database includes information on regulations affecting operating conditions and more.

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