Research Guides: Marketing: Global / International

See Global Business page for more

More information on global business in general is available on the Global Business Research Guide.

In particular the Country Facts and Background Information section has very valuable country demographics and market volatility information useful in marketing research.

International Consumer / Market Data

Passport
Global market and consumer data and analysis

Helpful hints for Passport:

1. Start on the main screen with "Country Reports: Datagraphics" (see image below)

2. "Search Statistics" is the most basic data tool (though still pretty advanced). Start with your industry and segments, and data fro all countries will display. You can refine and limit from there. Note: each colorful icon next to the country name is a link to more specific information.

3. "Analytics in Action" is a very rich tool. It is very advanced, but a goldmine of comparative data if you are patient and willing to explore.

D&B Hoovers
D&B Hoovers has industry reports for larger industries internationally. Helpful information on the market size can be gleaned from these reports.

Global Trends

Some tools available on the Web can help discover new trends and topics. This is a very new concept, and also something very valuable and often requiring payment. But the following two free tools may be useful to explore.

World Values Survey
"The World Values Survey (www.worldvaluessurvey.org) is a global network of social scientists studying changing values and their impact on social and political life, led by an international team of scholars, with the WVS Association and WVSA Secretariat headquartered in Vienna, Austria."
Google Trends
See how information and product searches on Google trend, comparing to geographic regions and time periods.

Also, check the resources on this page for articles and more about social and cultural issues. For instance, search for articles about [consumer trends and China], [luxury goods and Nigeria], or [diet and Israel].