Marketing

This guide was created to offer resources and suggestions for research specific for marketing courses and projects.

Citing and Writing

The accepted format for citing sources in the social sciences is the Publication Manual of the American Psychological Association. The School of Economics and Business Administration (SEBA) at Saint Mary’s College, too, emphasizes the use of APA in SEBA course work.

The APA Manual of Style, 7th edition is available for reference in the Library, see the Reference collection at call# 150.149 Am35

For quick help citing sources in the 7th edition, see the Library's APA Format Guide 

 

Other helpful resources

See our short animated tutorials on APA citation on our YouTube channel.

Search or browser through Purdue OWL's great website on citation. 

(Again, all of these currently focus on the 6th edition. Double check for changes in the 7th edition.)

Help formatting papers in APA style

 

You can also see format samples at websites like Purdue OWL and in the print copy of tha APA Manual of Style. Librarians can help you with this, as well. 

 

The Writing Center

Having trouble putting it all together? The SMC Center for Writing Across the Curriculum (or, "The Writing Center") offers peer-to-peer advising sessions for both undergraduate and graduate students. You can call or stop by to make an appointment, or can also drop in and do a session immediately, if an adviser is available. See their website for more information, or stop by 1st floor De La Salle, or call them at 925.631.4684

 

Tools for Design Timelines Mapping Flowcharts
Piktochart Timeline JS Gunn Map 2 X Mind
easel.ly Tiki-Toki Tableau Public Draw (Google Drive add-on)
Infogr.am     MindMeister
Canva     Lucidchart

*Most of these have basic functionality with free registration; more options are available with "pro" or paid accounts.

Have you used other tools that you'd recommend? Let us know!

Also, visit the Data and Visualization Department, Duke University Libraries, for more information, tools, and resources.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.