Marketing courses

Competitor Analysis

Looking for your competition?

You can find similar for profit (public and private) businesses nearby using the D&B Hoover's database.


You can find similar nonprofits nearby using the popular free charity research websites, such as Guide Star and Charity Navigator.


Once you find a competitor's name, search for them on the Web to find their website for even more information about them. Also, see the resources listed under "Company Information" on the main Business Administration research guide for helping find more information on individual public and private companies and nonprofit organizations.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.